CRÊPE POP-UP BAR "Crepe Royale"

Service Description

Today's customers are looking for fun, creative experiences. In Paris and other major international cities, sensory experiences such as pop-up cafés have become an important part of brands' marketing strategies. Following in the footsteps of the iconic Longchamp & Nestore pop-up café in Paris, major brands have adopted this format to attract customers and increase their visibility. IN RESPONSE TO THIS TREND, CREPE ROYALE LLC HAS LAUNCHED THE "CREPE POP-UP BAR" CONCEPT, which is set up inside cafés, restaurants and hotel locations. This concept is part of a growing desire to create emotional connections, generate attractive Instagram content, and improve customer relations. Similar to Parisian pop-up cafés, "Crêpe Pop-Up Bars" allow our clients—cafés, restaurants, and hotels—to attract more customers, increase their visibility and stand out from the competition. THE "CRÊPE POP-UP BAR" SPACE IS DESIGNED AS A POETIC BUBBLE, CENTERED AROUND CREPES. The spectacle of artisanal expertise. the smell of freshly cooked crêpes, and the delicious smell of fillings made with fresh, local ingredients that combine American and French flavors are captivating. The playlist brings to mind Paris, while the decor is reminiscent of the stoves and crêpe makers of Brittany from the past. Everything is designed to make visitors feel like time has stopped and to create strong emotional connections in a warm and cozy atmosphere. BY DEFINITION THE "CREPE POP-UP BAR" IS TEMPORY. It can be set up and taken down quickly, which is why it's called a "pop-up." It can appear for a few days, weeks, or months, and then disappear, EXCEPT IN YOUR MEMORY—like Proust's madeleine.